Quote Follow-up Strategies That Close Deals
Turn pending quotes into signed contracts with proven follow-up techniques. Learn the perfect timing, messaging, and automation strategies. Part of our complete quoting guide.
When Should You Follow Up on Painting Quotes?
Follow up using the 2-2-2 rule: 2 days after sending (quick check-in), 2 weeks later (address concerns), and 2 months later (seasonal reminder). Studies show 80% of sales require 5+ follow-ups, but most contractors stop after 2. Mix channels: text first (90% open rate), then email with value, then phone call.
The 2-2-2 Follow-up System
2 Days: Quick Check-in
Confirm receipt and offer to answer questions while you're top of mind.
Text Template (90% open rate):
"Hi [Name], just making sure you received the quote I sent Tuesday for your [project type]. Happy to answer any questions! - [Your name]"
Success tip: Send between 10am-2pm for best response rates
2 Weeks: Value-Add Email
Provide additional value and address common concerns proactively.
Email Template:
Subject: Color trends + your painting quote
Hi [Name],
I wanted to share this year's trending colors that would look great on your [project]. [Attach color guide or link]
Also, I noticed our quote is set to expire next week. If you'd like to lock in current pricing, just let me know. Happy to adjust anything based on your needs.
P.S. We have 2 spots open in [month] if you'd like to get this done before [season/event].
2 Months: Seasonal Reminder
Re-engage with seasonal relevance and special offers.
Phone Script:
"Hi [Name], this is [Your name] from [Company]. I quoted your [project] back in [month] and wanted to check if you're still planning to move forward."
"We're booking [upcoming season] projects now and I remembered your home. I can honor the original price if you'd like to schedule."
"Also, we're offering [specific incentive] for projects booked this month. Would that help with your decision?"
Multi-Channel Follow-up Strategy
Text Messaging
Open Rate
- • Best for: Quick check-ins
- • Timing: 10am-2pm weekdays
- • Keep under 160 characters
- • Include clear CTA
Open Rate
- • Best for: Detailed info
- • Timing: Tue-Thu mornings
- • Include visuals
- • Mobile-optimized
Phone Calls
Connect Rate
- • Best for: Closing deals
- • Timing: 4-6pm best
- • Leave voicemail
- • Follow with text
Value-Add Follow-up Content
Never just "check in - always provide value to stay relevant and helpful.
Educational Content
- Color trend reports for their style
- Maintenance tips for current paint
- Before/after photos of similar homes
- Seasonal painting advantages
Incentive Ideas
- Early booking discounts (5-10%)
- Free add-on services (power wash)
- Extended warranty offers
- Neighbor referral programs
Follow-up Automation
What to Automate
- Initial acknowledgment
Auto-send within 1 hour
- 2-day check-in text
Schedule when sending quote
- Educational emails
Weekly value content
Keep Personal
- Phone calls
Always make personally
- Objection handling
Requires human touch
- Price negotiations
Build trust in person
Automation Success Metrics
Higher close rate
More touchpoints
Time saved
Faster response
Handling Common Objections
"We're getting other quotes"
Response:
"That's smart! While you're comparing, here's what to look for: [share comparison checklist]. I'm confident our value stands out, but I want you to make the best decision. May I follow up next week to see if you have questions after reviewing other options?"
"The price is too high"
Response:
"I understand price is important. Let me show you where the value is: [break down what's included]. We could also look at adjusting the scope or offer payment plans. What's your ideal budget so I can create an option that works?"
"We need to think about it"
Response:
"Of course! It's a big decision. What specific concerns can I address to help you decide? I'll send over our project gallery and warranty details. When would be a good time to reconnect - maybe early next week?"